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EPK Examples

Electronic press kit examples, by artist tier.

What a real EPK looks like — across emerging, mid-tier, established, and single-rollout artist profiles. Use these as a reference before you build yours.

Emerging

The bedroom-pop debut

Indie / Bedroom Pop

A first-year artist with one EP, a handful of features, and a small but growing audience. The EPK is short, sharp, and honest — no padding.

What's in the EPK
  • 150-word bio that says what the project is and who it's for, not where the artist grew up
  • Three press photos shot in one session, used consistently across socials and the EPK
  • One featured track, embedded as a Spotify canvas link
  • Career highlights limited to real wins — 'Editorial playlist add: Fresh Finds (4 weeks)'
Why it works

It doesn't pretend to be bigger than it is. The clarity makes a small project read as serious instead of unfinished.

Mid-tier

The touring indie act

Alt / Indie Rock

Two albums, a regional touring base, and a manager. The EPK is built for booking agents, sync supervisors, and festival programmers.

What's in the EPK
  • Hero banner with a single defining live photo and a one-line tagline
  • Two-paragraph bio: one for the project's story, one for current campaign context
  • Streaming stats with month-over-month context, not just totals
  • Live history grouped by venue size — 200-cap clubs, 500-cap rooms, festival side-stages
  • Direct booking and sync contact blocks with response-time expectations
Why it works

Every section answers a specific question a buyer is about to ask. Nothing is decorative.

Established

The catalog artist

Electronic / Producer

A producer with a decade of releases, label history, and brand work. The EPK is editorial — closer to a magazine spread than a one-pager.

What's in the EPK
  • Full-bleed cover image with the artist name set in the project's title typography
  • Three short bios: 60 words, 150 words, 300 words — for press, programmers, and longform features
  • Selected discography with critical context, not exhaustive release list
  • Brand partnerships and sync placements as proof of commercial range
  • Press quotes pulled to the front, with publication marks, not pull-quote walls
Why it works

The artist has a long career to communicate. The EPK edits aggressively so the most important signals stay readable.

DIY rollout

The self-releasing single

R&B / Soul

An independent artist preparing for a single release in 6–8 weeks. The EPK is built around the single, not the artist's full catalog.

What's in the EPK
  • Top of the EPK is the single: cover art, release date, pre-save link, one-line concept
  • Visual identity for the campaign — colors, typography, mood — held consistent across socials, EPK, and the press release
  • Press angle stated explicitly: what the single is about, who it's for, why now
  • A pitch quote from the artist that journalists can actually lift
Why it works

It treats the EPK as a campaign asset, not a static bio page. Editors get exactly what they need to write about the song.

Build yours

Use the same structure these examples use.

The EPK templates in the shop are built around the same principles: clear bio, real wins, useful contact blocks, and editing that respects the reader's time.

Browse EPK kits
See EPK Kits in the shop
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